Exhibiting is an expensive business but good planning and the right exhibition contractor will ensure your project is realised on budget and only cost, not the corners are cut!
With a precarious economic climate where every penny counts, marketing budgets are often top of the list for the chop! One of the most costly annual expenses within a company's marketing budget can be exhibition and trade show presence. But with buyers out to get the best deal on the market, shouldn't companies be investing more in targeted face to face sales opportunities? While you'll be pushed hard on deals, the potential to win new "long term" clients from competitors and come out the other end of the downturn in a far better position.
Five tips for getting the most for your money...
- Space is a premium, ensure you utilise your floor space for maximum exposure. Think about building up!
- The look and feel - Exhibition stand design is important, a good design and build quality will instill confidence in your brand with potential new clients.
- Focus on high value or important products and services to maximise your return on investment.
- Capture information - It's vital you capture contact details and other relevant information from stand visitors to follow-up enquiries when you get back to the office, being knowledgeable about the client - key facts from the conversation at the show for example - will start you off on the right foot.
- Use a quality exhibition contractor with a strong portfolio, offering a full range of services in-house - a single point of contact for every aspect of the project, especially during the planning, design and build phase is invaluable.
With over 20 years experience in the industry, Global Displays are one of Europe's largest full-service exhibition contractors, working with clients from around the world to deliver dozens of exhibition stands every year.
If you're looking to exhibit in the next 12 months, get a head start on the competition and contact Global Displays now.
