The devil is in the detail; sometimes it is the smallest thing that will say the most about you and your company.
If you are manning the stand at an exhibition, you should aim for a smooth, seamless, professional experience for visitors to your stand. To leave a lasting good impression, here is a checklist of things you should have on stand with you so you can avoid the most common stumbling blocks along the way.
The obvious things you probably will have thought about but must not forget:
- Name badges
- Business cards
- Enquiry/contact forms or tablets to collect this information
- Branded promotional items
- Laptop – if you are having presentations on stand
Some things you may not have thought about are:
- A list of phone numbers for staff members that will be on stand as well as any contacts you are meeting
- A timeline of the event – if there are any meetings/talks booked in
- Safety pins
- Masking/packing tape
- Stapler & staples
- Marker pens
- Laser pointer
- First aid kit
- Petty cash
- Local taxi numbers
- Strong mints
- Bottled water
- Extension leads
Always check any electronic equipment before the event to see if it works. If you are having presentations on stand have several backups of the files you will need, perhaps even save them in the cloud.
It is not just these items you will need to take with you to an exhibition; everyone in attendance needs to bring a smile, as well as a clear understanding of the goals of the event and their role in making it a success. Have a pre-event meeting to go through this.
By following the advice in this article you will have a better understanding of what to take with you when you are manning the stand at your next exhibition.
Global Displays Ltd are exhibition experts, having been at the forefront of exhibition stand design and construction for over thirty years. We develop enduring relationships with our clients by providing them with excellent customer service and creating value for them every time.
To find out how we can help you, give us a call on +44 (0)1905 797978 or email [email protected]